Hello!
We’re Universal Music Group’s Digital Innovation team. We are passionate about and focused on driving ethical and responsible innovation in the music-tech ecosystem – through the development of the next generation of startups. You can read more about the background of the team and UMusicLift in our Welcome editorial piece and on the official UMG website.
As part of our educational goals, we have prepared this series of informative videos to help you better understand the music industry and its main components, with practical advice on how to navigate it and make your startup a success. We have also included plenty of advice on how you can best work with us if partnering is one of your goals.
Happy learning!
#1 The Music Ecosystem
You can see what different actors operate in the industry, and each of their roles.
#2 Record Labels: A Deep-Dive
Telling the story of how different departments within UMG help contribute to an artist’s success.
#3 Music Rights and Licensing
The cornerstone of our business. We’ll be talking you through some general things you should know, as well as how we approach licensing at UMG.
#4 Partnerships & Integrations
We will discuss other ways you can work with us, or the wider industry, to spark your imagination.
#5 Advice
Advice on bringing your best self to the table. Mentoring is a big part of what we do at UMG Digital Innovation – so we’d love to share some dos and don’ts that we’ve learned over the years.
We hope this was useful as a starting point! Scour this site for more resources, opportunities, interviews, case studies and exciting things to dig into.
And, if you’d like to get in touch with us, head over to the Talk to Us page. Good luck!